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PaNtRY Application

Summary

The pantry is an application that allows users to inventory food items in their home, manage incoming inventory from grocery shopping, and utilize recipes tailored to food items they already have to minimize food waste.

Roles & Responsibilities

I was responsible for guiding this project's research. I conducted a competitive analysis, creating screening surveys, developed and moderated usability testing, and utilized maze for unmoderated testing.

The Stardust Studio team also consisted of:
• Kelsey Murzyn (liaison)
• Deandra Eubanks (content)
• John Thacher (accessibility/usability)
• Ben Hull-Garwood (craft)
• Sabrina Glass (storytelling)
• Natalie Lima (interaction)

Problem

“I'm tired of looking at my pantry and not knowing what's in there, and as such, not knowing what I can make. Usually, I just go out and buy more stuff specifically for a recipe I found, leading to more unused leftovers or items.”
- Chris Whitney (client)

Audience

We found two audiences for this product:

  • Students & young professionals who typically have roommates and struggle to keep track which items belong to them. These young students may want to cook things but need quick and easy meals that utilize what belongs to them in the pantry.
  • Busy parents who want to cook quick nutritious meals that are varied and their kids will enjoy. They want to reduce food waste in their house and explore a variety of meals and curb picky eating.

For the purposes of this project and its scope we focused on audience one.

Solution

Create an app that serves as a digital inventory of what users have available in their pantry. Food items will be accounted for by the user from their pantry, grocery receipts, and removed by the user when completing a recipe. The app will personalize recipes based on user inventory and cooking appliances they own, inform them of expiration dates, and provide tips on item storage.

View Prototype

Design Process

Discovery & Research

Survey

Google forms were utilized to collect data from potential users.
Survey results confirmed that our potential users.

  • Grocery shop regulary
  • Are novice to proficient cooks
  • Regularly throw away food that has expired or gone unused

Our interpretation was that an application for managing their food inventory and suggesting how to make the best use of the food they have would be beneficial to users. This application should reduce the pain points associated with managing your food, making the most out of your food, and reducing food waste.

Persona

Based on the target audience, we came up with a Persona, Hungry Bob.

  • He lives with 3 roommates that he shares pantry space with and often loses track of which food is his and what belongs to roommates.
  • He has an interest in cooking but being a novice he isn’t always sure of what to make and how to make it.

Hungry Bob
Age: 25
Young Professional
Seattle, Washington

Bio: Young professional living in Seattle with three roommates who are all extremely busy. Due to many roommates he has a pantry filled with food but isn't sure what to do with it. He's tired of looking at his pantry and not knowing what he can make with the ingredients he already has on hand. Usually, he goes out and buys more stuff specifically for a recipe he found, leading to more unused leftovers or items.

Drive

- To save money
- Want's to make fast and easy meals
- Upgrade his meals and feel satisfied after

Goals

- Wants to learn how to cook with the assets he has around him
- Wants to be able to keep track of what food he has at home
- Wants to get to a point where he feels comfortable in the kitchen
- Wants to be able to rely on making food, instead of ordering takeout

Pain Points

- Share s space for foods so does not always know what is theirs to use
- Never taught how to cook or what meals to make on a regular basis
- Not able to create a lot of recipes due to lack of equipment and space
- Dishes aren't always cleaned by roommates so equipment always changes
- Never buys a lot of food at once so ingredients are always changing

Empathy Map

As a team, we have created this empathy map for Hungry Bob. This empathy map helped us visualize what Hungry Bob is Saying, Thinking, Doing, and Feeling so that we can empathize with him. We went through several points to understand his perspective. We believe using our Pantry app that Hungry Bob would be able to avoid exasperated feelings associated with mealtime.

Using our Pantry App:

  • he could see what items he has available to him in his pantry
  • he can filter out the recipes that are too complex for his skill set and
  • view recipes that he could quickly and easily make so dinner’s not so daunting

Story Board

To further establish the functionality of our app and understand how it might be used we developed this storyboard where a user checks their inventory.

Information Architecture

MVP User Stories

These user stories were developed and prioritized based on the "how might we statements we developed". These were also modified based on feedback from the client and user survey data.

As a working professional, I want to look into my pantry and see what i have with a glance.

As a mother, I want to cook fast nutritious meals for my family with the items I have in my pantry.

As a student, I want to look for recipes that include the items I already have in my pantry.

Wireframe Sketches

All members of our team contributed sketches based on our sitemap. We then discussed sketches as a team and voted on concepts and designs we wanted to move forward.

Digital Wireframes

All members of our team contributed sketches based on our sitemap. We then discussed sketches as a team and voted on concepts and designs we wanted to move forward.

Usability Testing

For our moderated testing, we created a research plan for interviewing users
During our usability testing we:

  • Asked testers about their typical grocery shopping, pantry management, and cooking habits
  • We then asked testers to open maze - where testers were asked to
  • Add an item to the grocery list
  • Find a recipe
  • Change cooking experience level
  • Finally we debriefed with our testers to finish out our moderated testing
  • We successfully tested 4 of 6 testers who were contacted based on their responses to our screening survey
  • Those testing our prototype came from a mix demographics

For the purposes of this project and its scope we focused on audience one.

Results

  • This score was lower than we anticipated due to users taking an unintended path when completing the grocery list task
  • With this data, we took steps to modify the grocery list feature to something more intuitive for users
  • Additionally, we found that our users were “delighted” by showing kitchen equipment that may be needed to cook a recipe

Usability Score:
58%

Next Steps for Improving the App

  • We would rework the tab system to better accommodate users
  • We would retest after that rework & with more usability testing
  • And then if the feedback is positive we would then begin the process of adding fidelity to our prototype
  • Which would include developing icons for (filters, equipment, and all food & items)
  • Adding more indicators (scroll bars, underlined icons, etc.) to improve usability
  • Adding an accessibility plugin

For the purposes of this project and its scope we focused on audience one.

Brand Development

Typography & Color Pallete

This project didn't call for brand development or any UI.
For the purposes of consistency and accessibility, we did select a palette for presentations along with accessible typography.

Visual Design Iterations

We made a paper prototype to experiment with new ideas, which allowed us to try out several iterations quickly before committing to a prototype.

Visual Design Iterations

We made a paper prototype to experiment with new ideas, which allowed us to try out several iterations quickly before committing to a prototype.

We switched the filter icon on the pantry list because the first icon we determined was confusing for users.
We added text to the button of the filer pop up icons to for accessibility purposes.
We changed the home page and icon to pantry to remove any confusion when navigating through app.
We changed the onboarding process from instruction to customization questions. We decided that the app should be intuitive enough to not need instruction, but will instead allow the user to make input important information instead.
During testing, users expressed preference for a slider to change their skill level.
We modified the onboarding process to have users select items that they already have in their home as a way to jumpstart their use of the application.

After further clarification with our client we found that the main role of the app was to act as a pantry organizer and recipe suggested. We took this information and removed the grocery list function and instead added a camera recipe intake function. This function would take a recipe image and digitize the items into the pantry. Interviews also found that all user’s wrote their list with pen and paper.

Usability and Preference Testing Results

Tasks Tested

  • Scan a receipt to add pantry items
  • Add a dietary restriction
  • Find a recipe & view the steps

Quantitative Results

  • 95% of testers rated ease of navigating the app at least a 3 out of 5
  • 80% said that they would use an app like this

Qualitative Results

  • Need to rework the navigation "tabs" on the pantry page
  • Common descriptive words from users: "Straightforward", "Easy to understand", and "Simple"

Client Feedback

We scored a 4 out of 5 in satisfying the client.
Client felt that moving away from the digital shopping list to a receipt scanner was "bittersweet" but was understanding that it was done due to user feedback suggesting few if any users would be willing to write a digital shopping list.
When asked if there were any necessary changes that client stated, other than the shopping feature, "Everything looks great!"
Final comments for the client:
"You all did amazing! Thank you very much for the opportunity!"

He's willing to work with us again in the future and would be happy to recommend us as well.

Prototype

View Prototype

Final Thoughts

What worked?

As a team we found that there is a market for a pantry tracking application. We found that our initial approach was headed in the right direction. The way myself and the team designed our research questions did help us pinpoint where we needed to shift our energy. Feedback we got from user testing and interviews prevented us from pursuing paths that weren't worthwhile.

What didn't?

If I were to work on a project like this again. Despite what we were asked to do as a team we should have pushed harder for initial research. We had a strong idea, but we would have found out earlier that a shopping or grocery list in the application wouldn't resonate well with users. Additionally we need to rework our tab feature, the way our tabs work isn't the most user friendly, but we failed to catch this earlier due to our narrow testing. I would like to conduct usability testing that is covers more features in the application as a way to combat this issue in the future.

Next Steps?

We want to rework our tab system. We would then like to conduct more robust usability testing to hammer out any issues with features. We anticipate that after at least one more round, potentially more of usability testing. Once we have confirmed our direction we as a team need to check in with developers about creating the scanning feature. It will need to be feasible before it can be implemented. If everything checks out from there we would move on to branding and adding fidelity to this application.

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